Web & Newsletters

What kind of Return on Investment (ROI) are you getting from your current marketing methods? Traditional methods like direct mail, sales calls, print and radio advertising are being replaced by electronic media as companies realize they can achieve much, much more for less. Consider the power of email marketing….

• Globally, 210 billion emails are sent each day
• By 2013, that number is expected to increase to 3 trillion emails per day!
• Social networking is fast, efficient and economical
• Email marketing is an “opt in” approach – meaning people receive your news because they want to!
• With email marketing, your brand can appear on someone’s computer screen and phone at the same time – doubling your delivery
  

Businesses spend a lot of time chasing new customers – and that’s important – but existing customers should be the meat of your business, with a few exceptions. The same can be said for non-profits looking to generate donations. Repeat supporters should make up the bulk of your individual funders, but how do you cultivate relationships to turn one-time donors into long term supporters? The trick is keeping your customers and supporters engaged in a way that is helpful but not intrusive. You can easily overwhelm them with information that may get regarded as spam unless you have the expertise to develop a thoughtful and engaging outreach campaign.

To be effective, you must deliver relevant, fresh content and you must have the right tools to do it.  Do-it-Yourself email marketing programs look like…well…, like you did it yourself.  Hiring a professional for content development and maintenance is one of the best marketing investments you can make.

At Greenleaf, we will help you design email marketing campaigns, design your e-newsletter, develop content and manage the delivery system so you can be free to run your business or organization. Greenleaf collaborates with a team of specialists in web design, email marketing, content development, search engine optimization (SEO) and graphic design to ensure we can deliver a great product at a reasonable price.

Contact us to discuss your ideas:

Email:  Bonnie@greenleafpm.com

Phone: (530) 351-3964