Web & Newsletters

What kind of Return on Investment (ROI) are you getting from your current marketing methods? Traditional methods like direct mail, sales calls, print and radio advertising are being replaced by electronic media as companies realize they can achieve much, much more for less. Consider the power of email marketing….

  • Globally, 210 billion emails are sent each day
  • By 2013, that number is expected to increase to 3 trillion emails per day!
  • Social networking is fast, efficient and economical
  • Email marketing is an “opt in” approach – meaning people receive your news because they want to!
  • With email marketing, your brand can appear on someone’s computer screen and phone at the same time – doubling your delivery

Businesses spend a lot of time chasing new customers – and that’s important – but existing customers should be the meat of your business, with a few exceptions. The same can be said for non-profits looking to generate donations. Repeat supporters should make up the bulk of your individual funders. Email marketing means sending information to your subscribers, members, customers, associates, etc. that will appeal to them. Let  them know about your latest product launch, discount sales, new services, events, trends, advocacy opportunities, related news (Example: a winery newsletter might tell customers about a new artisan cheese that would go great with their latest vintage), and so much more!

Your advertising dollars are well spent because they’re specific and focused.  But to be effective, you must deliver relevant, fresh content and you have to have the right tools to do it.  Do-it-Yourself email marketing programs look like…well…, like you did it yourself. Hiring a professional for content development and maintenance is one of the best marketing investments you can make.

At Greenleaf, we will help you design email marketing campaigns, design your e-newsletter, develop content and manage the delivery system so you can be free to run your business. Greenleaf collaborates with a team of specialists in web design, email marketing, content development, search engine optimization (SEO) and graphic design to ensure we can deliver the best possible product for you.

Contact us to discuss your ideas:

Email:  Bonnie@greenleafpm.com

Phone: (530) 351-3964